​奇趣夜市

O!MARKET

WHY 问题
随着第四消费时代的到来,体验式消费场景成为新趋势,颜价比消费心理与地摊经济的崛起,也为购物中心的文创业态提供了新的可能。疫情过后,越来越多的人们希望跳出既定框架,重拾自主感,走出封闭的空间去拥抱触手可及的文创生活。

 

With the advent of the fourth consumption era, the experiential consumption scene has become a new trend. Besides, the rise of “beauty-performance ratio” consumer psychology and street vender economy has also provided new possibilities for the cultural activities of shopping centres. After the epidemic, more and more people hope to get out of the established framework, regain their sense of autonomy and go out of the closed space to embrace the cultural and creative life.

HOW 洞察

英途联盟洞察到,重压之下的消费者更愿意为乐趣埋单,相比疫情之前,愿意通过购买时尚、创意类物品来缓解心理压力的购物比例超过72%,愉悦消费成为了重拾美好生活的第一步。

 

INTOX Design has found that consumers under heavy pressure are more willing to pay for entertainment. Compared to the time before the epidemic, more than 72% customers are willing to purchase fashionable and creative items to relieve their psychological pressure, and pleasure consumption has become a priority of first step for better life.

WHAT 答案

2020年6月5-7日,英途联盟为深圳欢乐海岸打造了一场集创意市集、氛围造景、体验互动为一体的复古主题奇趣夜市。通过趣味活动吸引了大众参与互动,引发了大家的共同回忆,带来不同的奇趣体验,为欢乐海岸缺乏人流的区域吸引人流驻足,同时也为都市人群提供了一个周末的好去处。

 

On June 5-7, 2020, INTOX Design created a vintage night market for Shenzhen OCT Harbour that integrates creative market, atmosphere view and experience interaction. The fun activities attract the public to participate in the interaction, arouse everyone's common memories, bring different interesting experiences, attract people to have fun in OCT Harbour, and also provide a good place for the citizens to enjoy the weekend time.

英途联盟深刻洞察了疫情过后消费者的心态变化,结合第四消费时代的新趋势,打造了这场复古主题的奇趣夜市,在为欢乐海岸吸引大量客流的同时,也为都市人群提供了一个周末的好去处。

英途联盟作为一家以文化创意技术为核心的知识型创意机构,始终保持对文创领域的探索与钻研。迎着地摊经济的崛起,这场集创意市集、氛围造景、体验互动为一体的夜市活动得到大众的认可,以体验式消费场景为核心的独特切入点,也为购物中心的文创业态带来了新的可能。

RELATED PROJECTS 相关案例

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